Create posts and prospect on LinkedIn with Alara and Kanbox

On LinkedIn, we're often confronted with two issues: content creation and prospecting. When you master them, you can significantly improve the impact of your business.

To help you do just that, there are two essential tools that simplify content management and prospecting: Kanbox and Alara.

In this article, we explain how these solutions are essential for increasing your impact on LinkedIn.

Manage your interactions and campaigns with Kanbox

Prospecting on LinkedIn has become an essential pillar for professionals and businesses alike. According to a LinkedIn study, 79% of B2B marketers consider LinkedIn to be an effective source of quality leads.

For example, one B2B software company managed to increase its sales by 35% in six months thanks to a well-structured prospecting strategy on LinkedIn.

LinkedIn messaging: a real headache without Kanbox

The LinkedIn messaging system, let's be honest, is far from perfect. It's not very navigable or accessible for quick use, and it's easy to lose important messages.

This makes it really hard to keep up with conversations and manage leads effectively. It's easy to get frustrated, especially when you use LinkedIn for work.

To remedy this, there's Kanbox.

Kanbox offers an improved messaging system that integrates directly with LinkedIn. It makes it easier to organize messages, track conversations and manage leads without the headache.

In short, it's the tool you've been missing to make LinkedIn truly practical.

Kanban for lead management

Kanban is a great tool for organizing tasks and projects. But what exactly is it?

It's a visual method for managing your work. We use tables, columns and cards to see what needs to be done, what's in progress and what's finished.

It's great for seeing at a glance where you stand.

With Kanbox, this method is specially adapted for LinkedIn.

This means we can use Kanban boards to organize and track our contacts, network and leads directly on LinkedIn.

For example, we can create columns for each stage of our sales process and move leads from one column to another as they progress. This makes lead management much simpler and more visual.

Efficient LinkedIn campaigns

Managing outbound campaigns on LinkedIn can quickly become complicated and impersonal.

We always want our sales campaigns to be more effective, and to really reach the right people, in the right way.

That's where Kanbox comes in!

With Kanbox, we can scrape LinkedIn contacts or entire lists on Sales Navigator, then create automated sales campaigns according to the segmentation chosen, and mixing personalization and the use of templates. Finally, we can manage our campaigns in a more personalized and efficient way.

In concrete terms, Kanbox enables us to segment our leads, manage sales automation campaigns from A to Z, track campaign performance in real time, and adjust our strategy according to the results.

What's more, we can automate other tasks (responses by lead type, lead categorization) to save time and focus on the essentials.

Using Kanbox, we can really improve the performance of our LinkedIn campaigns and get better business results!

Optimize your content on LinkedIn with Alara

Why post on LinkedIn?

Only 5% of LinkedIn users create content.

Posting on LinkedIn allows you to position yourself as an expert in your field. Well-structured, relevant content attracts subscribers and strengthens your professional credibility.

Publishing regularly also helps you maintain strong links with your contacts, whether they be current collaborators, former colleagues or potential customers.

Here are the main reasons why you should post on LinkedIn:

• Improve your visibility
• Work on your brand image on LinkedIn
• Expand your LinkedIn network

Creating an effective content strategy

First of all, what exactly is a content strategy for LinkedIn?

It's a methodical approach to analyzing, planning and creating content for your brand on LinkedIn, whether it's your personal profile or that of your company.

A LinkedIn content strategy should be specifically designed according to:

• Your target audience,
• Your marketing objectives,
• And the value you want to deliver.

A good content strategy can attract hundreds of prospects with a single LinkedIn post.

What's more, you can automate follow-up with those who commented on or liked your post.

Here are some examples of content to create for LinkedIn:

• Introduce new people to your company
• Improve brand awareness
• Cultivate trust through case studies and expert publications
• Add more prospects to your sales pipeline
• Build a loyal community of followers

You can achieve this through different types of content, including:

• Adding value
• Case studies
• Interactive surveys
• Networking posts
• Social selling strategies
• And much more, depending on your brand

The solution for creating your content strategy and posts: Alara

Alara is THE solution for creating LinkedIn posts with ease.

With Alara, you can create eye-catching posts in the blink of an eye, without the need for advanced technical skills.

Here's how Alara can transform your content strategy:

• Content strategy: Alara lets you create a content strategy, i.e. define your audiences, objectives and content pillars, quickly and simply.
• Simplified creation: Thanks to an intuitive interface, Alara makes designing professional, engaging posts effortless. Whether you're sharing articles, updates or announcements, Alara guides you every step of the way.
• Post scheduling: Alara doesn't just create content, it also helps you schedule it for publication at the optimum time. You can plan your posts in advance and make sure they reach your audience at the best time.
• Team management: Alara lets you manage multiple profiles simultaneously in one place.

Alara gives you the means to create compelling content that captivates your audience and strengthens your presence on LinkedIn.

It's an invaluable asset for professionals looking to increase their visibility and engage their audience on LinkedIn.

Combine creation and prospecting on LinkedIn with Alara and Kanbox

Creation and prospecting: a winning duo

On LinkedIn, success isn't just a matter of having a good messaging system or an efficient lead management tool.

To take full advantage of this platform, it's essential to master two crucial aspects: quality content creation and targeted prospecting.

That's where Alara and Kanbox come in, two complementary tools that transform your approach to LinkedIn into a more strategic and effective experience.

Alara for content creation

Alara stands out as a true ally in content creation on LinkedIn. Thanks to its advanced features, this tool lets you design captivating, visually appealing posts in just a few clicks.

You can choose from a variety of predefined templates or create your own customized designs.

Alara also simplifies the planning of your publications by allowing you to schedule your posts in advance, optimizing their distribution to reach your audience at the most opportune moment.

Kanbox for prospecting and network management

On the other hand, Kanbox is an indispensable tool for the efficient management of prospects and contacts already existing on LinkedIn.

Equipped with advanced lead management features, Kanbox helps you systematically track and organize your contacts.

You can segment your leads, track their progress through your sales pipeline and automate certain repetitive tasks.

This structured approach not only optimizes your time, but also improves the quality of your interactions with your prospects, boosting your chances of conversion.

The synergy between Alara and Kanbox

The combination of Alara and Kanbox creates a powerful synergy that goes beyond simply managing and creating content on LinkedIn.

By using Alara to generate engaging and compelling content, you naturally increase your audience's attraction and interest.

Meanwhile, Kanbox works behind the scenes to capture these engagement opportunities and turn them into qualified leads.

With this integrated approach, you maximize your impact on LinkedIn by effectively transforming your online presence into tangible results for your business.

Conclusion

By combining proactive content creation with a structured prospecting strategy, Alara and Kanbox give you all the tools you need not only to attract the attention of your target audience, but also to convert these interactions into fruitful business relationships.

On LinkedIn, these two tools are truly a winning duo for those aiming to stand out and succeed in an ever-changing digital environment. It's simple: you don't need any other tool to effectively manage your entire LinkedIn and turn it into a well-oiled machine.